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One in every ten American adults has used an online dating site or a mobile dating app.
In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.
The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.
In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.